Many of us are already familiar with online AI chatbots and image generators, using them to create convincing pictures and text at astonishing speed. Step changes are occurring in digitization and automation Winning companies-those increasing their market share by at least 10 percent annually-tend to utilize advanced sales technology build hybrid sales teams and capabilities tailor strategies for third-party and company-owned marketplaces achieve e-commerce excellence across the entire funnel and deliver hyper-personalization (unique messages for individual decision makers based on their needs, profile, behaviors, and interactions-both past and predictive). While they still desire an even mix of traditional, remote, and self-service channels (including face-to-face, inside sales, and e-commerce), we see continued growth in customer preference for online ordering and reordering. Omnichannel is table stakesĪcross industries, engagement models are changing: today’s customers want everything, everywhere, and all the time. This is the result of shifts in consumer sentiment alongside rapid technological change. How AI is reshaping marketing and salesĪI is poised to disrupt marketing and sales in every sector. The virtual bookstore can be accessed online.Our research suggests that a fifth of current sales-team functions could be automated. The school supplies in the store will include popular basic items needed by many students, but will also be available through the website. The new Campus Store will open in the Digital Den in Monroe Hall near the center of campus and will sell logoed merchandise, as well as a small selection of school supplies. Other products that were sold at the former Barnes and Noble bookstore location will move on campus. The online bookstore also includes an eLibrary shelf that allows students to access all of their ebooks and other electronic materials in one place. Students who live on campus will receive their materials through campus post offices at Nathaniel Rochester Hall and Global Village, and students living off campus will receive their materials through their regular mail carriers. Instead of requiring that students pick up their materials from a specific location, the virtual bookstore will ship materials directly to the students. The site will show a variety of options for purchasing or renting the materials from different sellers, including third parties like Amazon, allowing students to compare prices and modalities. This allows the site to see which classes the student is enrolled in and which materials that class requires or recommends. The virtual bookstore connects with RIT’s secure login. According to the team, these results informed RIT’s decision to move to this new virtual bookstore. They found that most students’ biggest priority was price and that many were already purchasing their materials online through other sellers. RIT’s Bookstore of the Future Team surveyed students, faculty, and other college representatives to assess how to best meet students’ needs. The new website will allow students to find the best prices for the materials for each of their classes and can ship materials directly to them. This year will mark the beginning of RIT’s partnership with Akademos to create a new, virtual bookstore.
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